Is It Smart to Send Out Print Newsletters?
This week's Question of the Week is: "Should my MSP send out print newsletters?" This is a great question and one we get all the time. Find out the answer here!
Welcome back to another segment of the Question of the Week from Ulistic!
Caroline has our question of the week this week. Caroline operates a well-established and successful IT services organization out of the Chicagoland area. Here’s Caroline’s question this week:
“Hey Ulistic, should I send out a print newsletter versus an electronic one?”
Fantastic question, Caroline! And thank you for asking it. Here’s the answer:
Yes! Here at Ulistic, we absolutely love print newsletters. The experts at Forbes agree: "Print is already a target-specific medium and will become more so."
Why Print Newsletters Are Here to Stay
While many newfangled marketing companies may solely focus on email marketing techniques, we at Ulistic understand the value that print mail has. Right now, people are getting too much email. Their inboxes are literally overflowing, and there’s no way for prospective clients to get through every message they receive.
This means that email marketing success rates have absolutely plummeted. In this way, sending out e-newsletters is probably not the direction you want to go with your prospecting marketing campaigns.
Print Newsletters Have Staying Power
Unlike emails, which can be (and are) deleted almost right away in most cases, print newsletters have staying power. They’re opened, read, and shared. This means that they “stick around” longer than emails.
In the end, if you’re looking for new prospecting techniques that actually work, print newsletters should be on your list. We recommend sending out a print newsletter to every qualified prospect on your marketing list, every client, and every client user.
While newsletters may be a bit more expensive on the whole, it’s also important not to “go cheap.” Invest in quality paper, printing, and copy — you never know who’s out there paying attention.
Ulistic Has Answers to All Your MSP Marketing Questions
Ulistic is a full-service business development agency for managed IT service providers. Our goal is to increase your monthly recurring revenue by boosting your search engine status, generating new leads, and improving conversions.
Our proven business development processes can take your business to the next level. Ready to get started? Contact Ulistic today for your hour-long, no-obligation business development review.
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